I am from a little town called Crickhowell in South Wales. I am an animal loving, adventurous and aspiring designer who enjoys being outdoors and exploring. I adore creating bold, colourful and impactful design. Working on campaign and branding design is my favourite as I love the sense of pride and personal achievement I gain from designing something unique that can be seen, used and interacted with. The joy that is felt on the journey to creating something that is well designed is only surpassed by the knowledge I can make a living doing something I love. I am always up for a challenge and anything thrown at me as I am constantly seeking to grow and hone my skills. Alongside university I enjoy doing my passion projects which include a lot of bold colour, type and illustration which has influenced my very own design style.
Over the Pressure
I chose the D&AD New Blood brief as I felt it would challenge me with typography. My campaign was based on social media pressure and is aimed to make target audience celebrate body confidence. Inspired by Pop Divas over the world who take a stance in celebrating body confidence and who are not apologetic for it.
This competition brief desired outcomes being a vinyl design which showed the identity of the campaign, a poster, one digital aspect – I chose an app design for those affected to join and be within a community of like-minded people being able to listen to feel good music, chat to others and also the option to personalise and buy their own vinyl design, and then one more touchpoint up to the designer that best portrayed the campaign – so I done vinyl stickers of the typographic body parts constructed for the campaign which would be put in public places where people feel under pressure.
My campaign was based on social
media pressure & is aimed to make target
audience celebrate body confidence.
Looking into the behaviours and
types of trolls, I approached it by
the idea of ‘shining a light’ on the
types of trolls there are and the
consequences of their actions.
Shining a Light on Trolling
Final Major Projectditorial Design
The aim was to develop a print and digital piece of work to highlight what trolling is and the consequences that come with being a troll. Looking into the behaviours and types of trolls, I approached it by the idea of ‘shining a light’ on the types of Trolls there are and the consequences of their actions. I explored the CSI metaphor as I feel that this type of behaviour is committing a crime and I based my outcomes on that.
I created two print pieces – one being an exploration into trolls and the other showing character profiles that I made out of emojis to portray the types of trolls. This outcome is also put together and folded up into an evidence bag and would be given out to society. An animation was also created to support the print outcomes. The whole idea is to get viewer to question their actions online and to be more mindful before making a comment or liking something online again.