Thea Hickman-Riding
theahrdesign.com
@theahr_design
@theahr_design
Hey! I’m Thea, a 23 year old, Bath based designer with a love for illustrating, branding, editorial and campaign design, which I have developed over my three years at CSAD, however, I enjoy adapting my skillset to work on a range of multimedia outcomes to welcome all new challenges. I am definitely a bit of a perfectionist meaning I put my all into everything I create. As a graphic communicator I always aim to help tackle issues within my work in an attempt to shine a light on topics and evoke change.
Just: Let's Talk About
Women's Sexual Health.
Final Major Project
Campaign Design
Women’s sexual health has quickly become a taboo subject in today’s society due to the stigma which surrounds it. Secrecy has therefore become a key element to the modern period and screening rates have drop to their lowest ever in over two decades. Those who have periods often feel embarrassed and ashamed of something that is a natural bodily process, leading to silence around the topic and putting many in danger due to lack of education. The stigma that surrounds the word period, makes it unacceptable to discuss in society, sanitary products are often sold to us as ‘always discreet’, encouraging this idea and dis-empowering sexual health.
My final major project aims to tackle these taboos that surround smear tests and periods specifically, by designing a range of multimedia outcomes to encourage and therefore normalise conversations surrounding women’s sexual health. ‘Just’ is a brand designed at the heart of the project. The brand ignores the current rules and restrictions made by society, shying away from the common sexual health advertising clichés and celebrate the truth with vibrate reds and ‘does what it says on the tin’ branding, because at the end of the day it is just a period and it’s just a smear test, so why shouldn’t we be allowed to talk about it openly?
The project aims to tackle the taboos that
surround smear tests and periods specifically,
by designing a range of multimedia outcomes
to normalise conversations surrounding
women’s sexual health.
The narrative explores the shocking
effects and consequences that child marriage has on children in Guatemala,
Nigeria, Nepal and France.
Is Age Just a Number?
ISTD
Editorial Design
Editorial Design
This Project is a typographic book exploring the lack of consent and exploitation of child marriage in countries around the world, in response to the ISTD 2020 brief ‘The Significance of Numbers’.
The saying ‘age is but a number’ was central to my research into this topic. With the intent of exploring something that is difficult to fathom from a western perspective, I wanted to look at the idea of significance in a negative way, drawing the attention away from celebration and placing focus on the danger that numbers can have in our lives.
The narrative explores the shocking effects and consequences that child marriage has on children in Guatemala, Nigeria, Nepal and France in an attempt to spread awareness of these horrific hardships, using neon colour’s and a strong use of hierarchy and pace to reflect this. The age of consent laws in the United Kingdom, used to keep minors safe from manipulation, systematically frames the publication and provides a typographic contrast to these countries.
