My main interest area within Graphic Design is marketing and advertising with my favourite project from third year being my Final Major Project where I created product packaging and advertising for a brand I also created. I have always been fascinated by how Graphic Design can persuade and manipulate consumers, writing my Dissertation on Celebrity Endorsements and identifying why they are so successful. Even though I enjoys advertising, I also like other areas of design. The reason why I entered the International Society for Typographical Design competition with an editorial piece on the theme of Migration.
What's in the Name
My ISTD entry is based on the theme of Migration. Through extensive research, I decided to design my editorial on the migration that I experienced from my father’s family to my stepfather’s family, following the passing of my father. My chosen Target Audience is anyone who has been through a similar experience to me and is unsure with what to do. Due to this migration, I am considering changing my name and throughout the book, it discusses how my father’s family and stepfather’s family felt. During the process of writing and designing the editorial, I discovered a lot about my father and family, making the decision harder, so the text within the book was constantly changing.
The first half of the book uses the typeface Solitas Serif, representing my father and Abril text is used in the last two chapters to signify my step farther. These typefaces are similar but have some differences, reflecting both protagonists. I eventually came to a decision at the end of the book, however, the journey to the decision was the most enjoyable part for me. I chose to bind with Japanese binding, as it gives the appearance of the thread ‘hugging’ the paper.
I decided to design my editorial on the
migration that I experienced from my
father’s family to my stepfather’s family,
following the passing of my father.
Due to my fascination on how design
can manipulate a consumer, I created a brand
called ‘Together Forever,’ targeted at
couples that sell unusable products.
Final Major Project
Due to my fascination on how design can manipulate a consumer, I created a brand called ‘Together Forever,’ targeted at couples that sell products that are unusable. With the continuous theme of interlocking elements and a more sinister undertone, I created packaging and advertisements for my brand to convince the target audience that the products do in fact work.
Each design decision made is based on carefully considered research on the psychology behind elements such as packaging, logo design and adverting. The colour choice triggers feelings of love, relationships and trust, reflecting the personality of the brand which is used throughout all elements. Creating a pattern that is used on all of the packaging, it is a continuous line with interlocking aspects as a way of grabbing attention.