Clara Murphy
murphyclara.co.uk
@claramurphycreative
@claramurphycreative
Social projects are some of my favourites as it is important to me that my work has meaning and can have an impact. I wrote a blog post for the university about some of my favourite ethical and social projects, which can be found here. Alongside university, I worked for Girlguiding Cymru as their Graphic Designer and Social Media Officer. Managing and posting on their social channels, I also designed badges and created illustrations for their marketing campaigns and events. The work I did there really kicked off my love for creating illustrations, which are now a big part of my work and projects.
The 1
ISTD
Editorial Design
Tinder has one simple objective; to find you a date and has now become an intrinsic aspect of popular culture. Numbers play a huge role in someone’s experience on Tinder whether they are aware of it or not. The numerical algorithms are so central to the app, control who you see and have a significant impact on your chances of finding “The 1”.
My response to the brief details my journey from being newly single to being on Tinder for almost year, experiencing things from funny one-liners to first dates. The premise of the publication is to give an insight into one 21-year-old girl’s experience of Tinder. Whilst it celebrates the entertainment and light-heartedness from the dating app, it explores the disappointment and frustrations that can come from searching for “the 1”, especially in today’s digital age.
The typographic and visual language throughout the publication shifts between chapters that portray my personal experiences, and others that provide context about Tinder as a dating app, which can be seen in the change of typeface and colours. Some aspects of the book emulate Tinder’s interface, i.e. page numbers depicting ‘X miles away’, emulating the measurement matrix, which is reflected in how close, or far away, potential suitors are.
The premise of the publication is
to give an insight into one 21-year-old
girl’s experience of Tinder.
The idea behind the posters was to reach
the parents on more of an emotional level,
using images of young people & thought
provoking language.
Cardiac Risk in the Young
Design For Real Life
C ampaign Design
C
Founded in 1995, Cardiac Risk in the Young (CRY) are constantly doing research to find out more about young sudden cardiac death (YSCD) to reduce the number of people affected. CRY has developed a heart screening programme and funds medical research, which will improve our understanding of the conditions that can cause a young sudden cardiac death.
Working on a live brief with CRY, I created a set of 3 digital, moving posters and a set of 3 printed posters with stills from the moving posters with the aim to raise awareness of the work of CRY and the importance of cardiac screening.
The idea behind the posters was to reach the parents on more of an emotional level. Using images of young people and using thought provoking language is to grab the attention of parents who see the posters. The aim is for them to relate it to their family and children and think that it could happen to them and that they should register their child/children to prevent it from happening to them. The environments for the photos that were chosen are contexts where parents would have photos of their children; in their wallet, in a frame, pinned up in the kitchen.
