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Ben Conod

Benconod.com
@bxnconod

Hey, my name is Ben. I am a passionate designer and taught myself Photoshop at an early age to make designs for my friends. Since then my skills have developed in a wide range across all of the Adobe Suite and further. My favourite aspects of Graphic Design revolve around photography, type and composition.

Observe

Final Major Project
Editorial Design

My Final Major Project, Observe is a book looking into the effect of observation on the observed, using personal photography and researched and referenced pieces to reveal this effect to the reader. The overwhelming goal of this project was to understand the nature of the observer and reveal and inspect the impact that it may have on the observed, after many one-on-one meetings with my tutor Theo Humphries.

We had figured out a pathway in which I could analyse this impact across multiple disciplines, such as theology, biology, and design. The audience is the general public anybody under observation, but mostly the millennial generation who carry spyware in their pockets 24hrs a day. My outcomes were 3 posters and 1 editorial document.

The overwhelming goal of this project
was to understand the nature of the
observer and inspect the impact that
it may have on the observed.

Each poster is composed so that
the content is reflected in the shape
and positioning of the typography.

Defined By

Critical Design

My Criticality project, ‘Defined By’. Kenneth Henley who published a research paper within the paper he discusses ‘The Value of Individuals’ [Henley,1977]. Initially describing the topic using the foundation of a children’s toy, in that the child using the toy finds it irreplaceable, however, the parent who bought the toy could easily and readily replace the item. This way of thinking could be classed as sentimentality, however, what changes when we change the toy for a human? Is the human any less replaceable in today’s society?

Henley addressed this thought by stating the fact that although we are all impossibly unique, our characteristics can be found in others. Henley then goes on to introduce Kant and his theory of value. Individual humans can be valued in two ways distinguished by that which has a price and that which has dignity. Each poster is composed so that the content is reflected in the shape and positioning of the typography. When defined by Dignity it is shaped in circles almost like berries along a vine plentiful and natural. When defined by Price, the shape becomes closer to an evergreen tree prickly without much character and lacking fruits. Within the type, my perception of Zuckerbergs Dignity and Price are revealed, using research to underpin each quote or line.