Luke Winman
lukews-portfolio.webflow.io/
Hi! I’m a 21-year-old aspiring designer looking to make their first steps into the industry. I have a keen interest in most areas of design through my work so far has mainly focused on design for a digital context as shown by my portfolio of work. I am currently looking for a job opportunity post university that offers an exciting and challenging position, allowing for a range of new design tasks to be tackled from animation to design for print.
I’m Worried!
Final Major Project
Campaign Design
Throughout history many forms of media have sought to sensationalise the fears or concerns of the population for their own corporate gain, using large generalisations and unfounded blanket statements to enforce this. “I’m Worried!” seeks to parody these forms of media, highlighting just how absurd they really are. It takes a piece of completely normal behaviour such as watching a true crime documentary and demonises this activity, saying that watching it will make you a murderer.
This project seeks to sensationalise this ordinary activity by suggesting that if your partner is watching true crime then they are planning on murdering you. It attempts to sell a card game to the audience as the solution for surviving, showcasing how fears and concerns can be exploited for corporate gain, though if they took the time to read through the game, any rational person would realise the card game itself is useless, leaving all the promotional material to just be a marketing gimmick. It utilises outdated stereotypes and generalisations from the ‘golden age’ of sensationalist media that further add to the absurdity of the project and works as a reference back to when sensationalist media was used to sell to audiences very apparently and offensively.
The project takes a piece of normal
behaviour such as watching a true crime
documentary and demonises it, saying that
watching it will make you a murderer.
Lego Halls creates a digital halls of
residence where teens can get to know other
students that they otherwise wouldn’t
have the opportunity to meet.
Lego Halls
D&AD
C ampaign Design
C
Many teens now report feeling lonely, with around 40% saying that they feel lonely often or very often. Lego halls seeks to combat this issue while also getting teens to engage with Lego once more and the endless creative possibilities that it supplies.
Lego Halls creates a digital halls of residence where teens can get to know other students that they otherwise wouldn’t have the opportunity to at their place of education, they can express themselves solely through Lego showcasing its endless possibilities while allowing teens to connect purely on identity and character opposed to any external factors such as appearance or social economic background. The submission requirements for this project were a 2-minute video with 4 explanatory boards accompanying it.
