Kieran Traas
traas.uk
@traasuk
@traasuk
I’m a fun spirited designer that likes to make things move. Within my practice I try to experiment wherever possible to create something new and unexpected. Recently I have been exploring how 3D modelling and animation can expand my design toolkit; using my interests in television and film as inspiration to build this skill.
Nine lives
Final Major Project
Editorial Design
A brand that lives nine lives is not the same brand as the first. Nine Lives is a commentary piece on the current state of branding and rebrands. Split into three I explore the past and a present of branding, concluding with where the future is taking us. Throughout the book, the motif of cats is used to represent the idea of a brand, taking on all the related connotations that follow them; with fur and how they present themselves being their identity, and each life being a new rebrand.
The ‘past’ chapter gives a snapshot of branding history, considering how we have become detached from the idea of brands holding their values in their identity. The ‘present’ explores how the digital first movement has brought with it a wave of brand homogeneity, looking at how both core identities have shifted as the ways that brands are using their ‘clean slate’ as a strategy. The exploration comes to a close by looking at where our future in branding lies, the public is going to get tired of brands that ‘say nothing’. Brands are going to get more outspoken, brands are going to radicalise… but there’s a twist.
Brands are going to get
more outspoken, brands are
going to radicalise...
but there's a twist.
Giving anyone the tools to make
the most out of their free time
wherever they are.
Unexpected Bookshelves
D&AD
Campaign Design
Campaign Design
This is a project created for Audible as an entry in the 2020 D&AD New Blood awards. The Unexpected Bookshelves project turns any city into the bookshelf of the new age by giving audiobooks a physical form to stumble across on our everyday travels. The project builds audio books into our daily routine, giving anyone the tools to make the most out of their free time wherever they are.
Unexpected Bookshelves revolves around a simple idea: you find an Unexpected Book in your environment, pick a title from the Audible library and claim it as part of your 30-day free trial. Once finished, you then return the favour by leaving a recommendation and placing the book somewhere for the next person to find. Wherever the book is placed an Unexpected Bookshelf is formed, giving communities the opportunity to be creative and see their city in a new light.
