Jazmine Ireland
cwtch-creations.wixsite.com/website-1
@cwtchdesigns
@cwtchdesigns
Heya, I’m Jazz and I live in my beautiful hometown of Aberystwyth but am proud to call Cardiff my second home, I have always had a keen eye for Graphic Design ever since I was young following in my father’s footsteps I first entered the world of design by playing around on photoshop. – I have now branched out my own company; Cwtch Creations and do all types of digital design mostly including; branding, tattoo designs and artwork commissions.
Changing Beauty
Final Major Project
Campaign
“I will investigate personal accounts and opinions regarding body positivity and how people feel they, or society has been influenced by the false ideal and representation of what is perfection.”
My FMP is designed to take you on a journey through time to experience the different ideals of beauty, and perceptions of beauty, so that you can experience how drastically and often that the trends change. There is an exploration of body image and how it’s affecting everyday mental health, not just in women, or a younger audience but everyone.
My campaigns main goal is to address the forever growing mental health issues that have been associated with body image, we aim to do this by showing past examples of beauty and to emphasise that beauty if forever changing – perfection is ever changing. Body satisfaction and appreciation have been linked to better overall well-being and fewer unhealthy dieting behaviours. Though feeling unsatisfied with our bodies and appearance is often more common among young women, body image concerns are relevant from childhood through to later life and affect both women and men.
I made a series of outcomes for his project which were designed to be a part of a museum exhibition, some of my outcomes included; a booklet, socials, invites, posters, banners and website this was in order to try and reach a wider audience as possible.
There is an exploration of body image and
how it’s affecting everyday mental health,
not just in women, or a younger audience
but everyone.
This project aims to educate
and inform the public as to why people may use the disabled toilets even when they “look like they don’t need to”.
Be the Change
Design for Real Life
L ive Client Brief
L
This remains one of my favourite projects that I have had the honour of working on, we worked as a team on this amazing project and our brief was to redesign the sign for the disabled toilet facilities – this project aims to educate and inform the public as to why people may use the disabled toilets even when they “look like they don’t need to”.
People should come away from the campaign with a greater understanding of what it means to be less-abled, and the needs people have — as well as considering “invisible disabilities”. This campaign should mean that to anyone who needs the accessible toilets they can now go without having to justify their needs to the public.
My outcomes include; a group of posters and a series on “in life” mock-ups to show if/how the message of the campaign would be spread to the wider public. As a group, we were asked to give a talk at The Senned and little did we know that at the end of the event, they would announce that our accessible toilet signage was in the final stages to be trialled in Cardiff — and we have since been told that it will be trialled by Cardiff Council.
