Hi, I’m Jack and at my time at Cardiff Met, I have had the opportunity to explore many different avenues within design. Initially, I had a strong passion for illustration, but this year’s briefs have brought me new passions. Typography has become one of my newfound loves within design as projects, such as ISTD, have encouraged me to explore its beauty. In the three year period I have found my favourite work to come from the projects that have challenged me the most. My featured work shows two of my favourite types of projects, typographic and printed work, and campaigns.
The ISTD brief tasked us to change our perception of numbers and fire our imagination to see them in a new light. My approach saw numbers by speculating their impact on today’s society through a wild and outlandish tale. My outcome is a book which tells a true story of two young men in the early 2000’s, who managed to become rich at the hands of George Bush’s war against terror, by supplying military contracts to the government without leaving the country of the US. The pair often partook in illegal activities in and outside of their work place. Doing drugs was scratching the surface as they impersonated officers, haggled with mafias and cut deals to obtain more profit for themselves.
The overarching concept of the book questions the theme of greed by combining capitalist-consumerism through fast food consumption, and typographical layout and hierarchy. All of the characters in the story can relate to this visual language, from their obsession with money and winning, to the unhealthy and unorthodox methods the main characters take part in.
The overarching concept of the book
questions the theme of greed by
through fast food consumption, and
typographical layout and hierarchy.
This project reveals the hidden truths
behind the tourist industry, focusing on
those working within the hospitality
sector in Spain.
Spill the Sauce
Final Major Project
This project reveals the hidden truths behind the tourist industry, focusing on those working within the hospitality sector in Spain. Many Spanish businesses thrive from the tourism, as the country has become one of the most popular holiday destinations in the world. Although the tourism sector has such a positive impact on the Spanish economy, due to a lack of modernisation, regulations are now outdated and scarce. During this major season for the Spanish economy, businesses are constantly finding ways to exploit their assets for further financial gain.
‘Spill the Sauce’ is a campaign focusing on the impact that this has on the employees who are forced to succumb to various forms of worker exploitation, where job security and rights are non-existent. The campaign has been formed around a series of interviews which express the true emotions of the people affected, offering them a chance to come together, serve justice and make a change to current working conditions in the hospitality sector.