Though choosing to focus my Final Major project on designing a typeface, I hold a broad interest in all contexts of graphic design. Over the course of my degree, I have had the opportunity to explore several of these contexts and values collaborating with others resulting in me becoming a multi-disciplined designer. I hold particular interests in typography and design underpinned by critical theory. Outside of my degree, I have completed a project where I designed 26 experimental letterforms in 52 days and I am currently working to explore how graphic design can be made using found objects without a computer.
Final Major Project
Insula is a working typeface designed to bring attention towards the current loneliness crisis in the United Kingdom. It has been revealed that nine million adults in the country feel alone always or often, which can be as bad for people’s health as smoking fifteen cigarettes per day.
The typeface comes in two versions, Regular and Display. Insula is a geometric sans-serif with thin strokes, the typeface’s Display weight includes several characters with components missing. This is to highlight three sensations people have described loneliness to feel like: separate, invisible and empty.
The missing components highlight three
sensations people have described loneliness
to feel like: separate, invisible and empty.
In the twenty-first century, Penguin has
become inaccessible to the masses and
instead chooses to market itself towards
an increasingly elite liberal middle class.
Penguin, Modernism & Social Class
Penguin, Modernism and Social Class is my dissertation, exploring how the publisher Penguin Books has, since its inception in 1935, continuously utilised Modernist aesthetics on its book covers to market itself towards different classes on the social scale.
The dissertation suggests that, much like Modernism in general, in the twenty-first century Penguin has become inaccessible to the masses and instead chooses to market itself towards an increasingly elite liberal middle class.