I’m Amy, I am a born and raised Brummie having grown up in Birmingham my whole life. Birmingham is a creative place; it is the second city and has given me many design opportunities. My favourite colour is orange and I play field hockey. As a Graphic Designer, I love digital design as well as branding. I try to work on projects that will push me out of my comfort zone and show various skills.
Fighting for Fin
Final Major Project
The concept behind my FMP is based on a topic which I have strong opinions about which is the shark finning trade and so for this project I wanted to produce a range of outcomes that will help put a stop to this. I designed a campaign (Fighting for Fins) where I would raise awareness of the issues of shark finning informing people on the damage that this trade is causing. I chose to design a range of different outcomes exploring different media. I chose to set up a campaign that would incorporate all of my outcomes into one big project as I felt it would be more effective this way.
My outcomes included a motion graphics explain the process of shark finning, package design that would be emotive and would make people think twice, a web page for further information as well as a chance for people to be involved and infographics also explain the shark fining process and the damages it causes. My campaign is designed for anyone who cares. I didn’t set a specific target audience as I felt that everyone needs to know about the irreversible damage that the ocean’s ecosystems face as a result of shark finning.
Fighting for Fins raises awareness on the
issues of shark finning, informing people on
the damage that this trade is causing.
New change, hidden disability, visible disability, old change & mental health. Our strategy was to tackle this bigger picture.
Be the Change
Design For Real Life
New change, hidden disability, visible disability, old change and mental health. Our strategy was to tackle this bigger picture. After researching into people’s own personal experiences with having a hidden disability and the horror story’s we have listened to, we felt it was only right to a design a campaign on the change that is needed. We really thought about the design process of this project and used typography and colour to create a safe space for everyone. Our outcomes included a series of posters, new signage, an Instagram account and a website. We didn’t have a specific target audience as we all felt this was a change that everyone needed to be informed about and be involved in.